A future-ready management program that develops strategic thinking, leadership, entrepreneurship, and decision-making skills — preparing students to thrive in today’s dynamic business world.
Assalamualaikum warahmatullahi wabarakatuh
Welcome to the Bachelor of Management Study Program at Agung Putra University (APU).
Today and in the future, the world is filled with uncertainty and increasingly intense competition. This demands the ability to recognize and create opportunities, adapt quickly, and respond to unexpected situations with agility and resilience.
To meet these conditions, APU's Bachelor of Management Study Program equips students with modern and comprehensive management knowledge that combines current theories from internationally reputable experts with innovative business practices from professionals and owners of multinational companies. Our goal is to prepare graduates to become future leaders and entrepreneurs who can work and compete professionally in global industries.
The Bachelor of Management Study Program at APU offers distinctive strengths in International Business Management and Entrepreneurship Business Management. International Business Management emphasizes international trading, export-import management, and global supply chain management. Entrepreneurship Business Management covers entrepreneurial leadership, business plan development, business creativity, business model innovation, startup management, and digital marketing.
In addition to management knowledge, students receive a first-year soft-skills program that develops the distinctive APUrian character: agile in resilience, growth and future mindset, unity in diversity, noble character, and global mindset. Students also gain challenging global experience through overseas student mobility and a one-semester internship at international and multinational companies. Graduates are prepared for careers including business owner, CEO, startup founder, business development manager, innovation manager, business consultant, e-commerce manager, marketplace specialist, country manager, export manager, supply chain manager, international marketing manager, business analyst, project manager, and strategic partnership manager. Students also work with business and management tools such as SAP ERP, Salesforce CRM, Oracle Transportation Management (OTM), Microsoft Power BI, and Microsoft Dynamics 365.
Supported by competent academic lecturers, experienced practitioner lecturers, and an extensive network of collaborative partners, APU's Bachelor of Management Study Program is committed to becoming a globally reputable center for learning and developing management and business knowledge that is excellent, innovative, adaptive, and collaborative. Join us in becoming competent, professional, innovative, adaptive, and world-class future leaders and entrepreneurs.
Wassalamualaikum warahmatullahi wabarakatuh
Dr. Suharto Abdul Majid, AMTrU, S.Sos, M.M.
Head of Management Study Program
A future-focused curriculum that builds leadership, entrepreneurship, strategic thinking, and digital business skills to prepare students for the modern business world.
The Management Study Program is designed to develop competent, adaptive, and globally competitive graduates through two main focuses: International Business Management and Digital Business Management. These areas complement each other in preparing students to manage cross-border business and utilize digital technology for the future of business.
A curriculum aligned with industry needs, focusing on the use of digital technology in business management and strategic decision-making.
Integrates global business digitalization into the learning process, preparing students to contribute to economic growth through technology-driven business development.
Encourages students to actively engage in business projects, field activities, and cross-border research experiences.
The Enrichment Program connects students with the professional world through internship opportunities and real industry exposure.
VISION 2043
"To become a world-class Management Study Program in the development of digital-based and global management knowledge, grounded in the values of entrepreneurship and leadership. To become a Management Study Program that produces excellent, innovative, and character-driven graduates with a digital-based entrepreneurial mindset and global competitiveness."
To provide international-standard management education focused on digital business enablers and international business management in order to produce graduates with strong entrepreneurial and leadership qualities.
To conduct innovative and applied research in digital transformation, entrepreneurship, and global strategy that strengthens national competitiveness and supports the advancement of management science and technology.
To carry out community service through the application of digital business innovation that empowers business actors and improves community welfare.
To build international networks and collaborations with industry, educational institutions, and global communities to expand the program’s contribution in digital business, entrepreneurship, and international management.
To foster critical, analytical, and independent thinking skills, while shaping lifelong learners who apply management knowledge in an innovative, ethical, and sustainable manner.
Internationally qualified faculty guiding students in research and innovation
Head of Management Study Program
NIDN 315037102
Head of Management Study Program
Lecturer
Lecturer
Lecturer
Lecturer
Lecturer
Lecturer
APU Admissions Building, Nongkosawit Street, Gunungpati, Semarang
